I have been designing for the web for over 20 years now and have a very deep knowledge and understanding about everything to do with web design. I like to not only focus on how a product looks but also how it works. I consider all touchpoints a user has with the UI, from acquisition to conversion and moving people through the experience making them feel good about the interaction. I understand UI standards and conventions and am capable of envisioning the dynamic nature of the product and the functional flow. I understand interdependencies, requirements, and constraints, and always take a step back, to see the big picture, and clarify how everything fits together.

I have worked on or alongside every stage of a products life cycle from initial development and wireframing through to marketing and deployment. My experience includes:

• A top-notch user experience designer who is passionate, creative, collaborative and strives to create simple, intuitive and delightful experiences.
• Visualizing and create concepts from the idea phase all the way to the final product.
• Proficient with using full visual experience to captivate and engage users on desktop, tablet, and mobile devices.
• Design complex UI according to responsive mobile framework rules.
• Been up to date on the latest design and digital trends and patterns.
• Deep understanding of visual design principles and concepts, including icon design, typography, color theory, accessibility, aesthetics, proportionality, layout fundamentals, and information design.
• Actively contribute in project meetings to discuss the business needs.
• Expert use of design tools, such as Adobe Creative Suite and Axure.
• Excellent conceptualization ability, visual communication, sketching and drawing abilities.
• Understanding of common software development practices and how to play a key part in their success.
• Proficient in HTML and CSS, front-end development.

I always move with the web as it changes (such as HTML5, CSS3, API's and the ever-evolving range of development libraries), making sure I am proficient in new methodologies such as fluid mobile design, recognised strategies and supporting technology.

Even though my skills reach far beyond web design and front end development, I am always keeping up-to-date with the latest methods and requirements of a modern web designer.

Mobile technologies are more and more embedded into the fabric of people's' everyday lives, I have specialized myself in designing user experiences for an increasing range of mobile devices. My approach to mobile design has always been analytical, task and goal oriented. This methodology has lead me to apply UX and UI best practices, which help to create engaging experiences on adaptive designs. While constantly understanding the context and environment in which these devices are used where a touchscreen is different in interactions compared to a laptop.

My experience includes:

• Understanding the current mobile interactions, patterns and design UX theory.
• Transform complex use cases into simple, elegant and modern mobile experiences.
• Design web applications and translate complex interactions into simple, elegant mobile user flows.
• Create wireframes and prototypes to communicate mobile design concepts.
• Test scenarios with multiple devices and environment.
• Champion best practices, evangelizing design principles internally and to stakeholders.
• Create user interviews and usability research.

I worked with multiple approach. Deciding of which technology should be used (native vs responsive vs hybrid) was also part of my studies. Since often this will impact the user interaction but also the business cost, maintenance & scalability. I was able to propose cost effective solutions.

As responsive design is becoming the de facto means of supporting multiple devices, I've become well versed in creating more modular designs. I have a lot of experience of what is possible with CSS media queries. As designs become more fluid and responsive, there is a greater need to understand the techniques and mechanisms that are used to deliver and transform content.

Todays websites now have to also consider the mobile-first index announced by Google. As more small businesses increase their mobile presence, their website, eCommerce, social media pages and other assets have to be easily accessible across all devices.

I've designed for both desktop and mobile across a wide range of subject matters and target audiences, such as:

• Financial advisor web app.
• Online Brokerage app.
• Site administration needs.
• Health care provider app.
• Patient Electronic Medical Record (EMR).
• Student silent reading software.
• and much more.

My UX design success comes from really understanding the users. From understanding their needs and from altering designs based on their feedback. I am keenly interested in how people relate to technology so I can translate this understanding in user-centered design. UCD calls for involving users throughout the design process via a variety of research and design techniques so as to create highly usable and accessible products for them. By using this methodologies to further put research insights and business requirements into design strategy and concepts. I am user problem-driven and seek to understand first and look for solutions second.

Creative artist with a good mastery of drawing, computer graphics and visual art. I can intervene at different stages of the project by preparing preliminary mockups to visually illustrate ideas. Rapid prototyping might also be a simple paper or more elaborate interactive Axure prototype.

I am always preaching for a quick prototype to help test ideas and concepts with the users. This allow us to quickly come to a conclusions on assumption that we make as stakeholders since we know so much about our stuff. This process can save a lot of time and money at the end of a project. Unfortunately, it is still undervalued and sometime put a side.

Education in a company is a constantly evolving process. As new innovations and professional training needs to be created, I was involved at multiple stage with eLearning Team to create educational materials and online course. I was tasked with designing courses, developing entire courses or curriculums and creating online interactive training materials with specific LMS.

I like to think that my experience in UX is closely related with instructional design. At the end of the day, been able to translate concept in a simple and easy way to help people to learn something is pure UX! Primarily, the success to an effective and appealing eLearning course boils down to the fluidity and structure of the content – this is where I come into play.

Expertise in new web and mobile technology, 65+ Websites as a developer and designer. Promotional site, e-commerce, CMS, transactional, admin dashboard, brokerage, mobile and web application. HTML and CSS have no secrets for me.

My design philosophy is to approach each iteration as part of a living system. Every design solution should have the potential to scale beyond its immediate feature. This applies to design processes and culture as well. Some of the task I was involved with:

• Design, create and develop website; Visualize and create concepts from the idea phase all the way to the final product.
• Code HTML page using strong CSS3 and JQuery.
• Design complex UI according to responsive mobile design rules.
• Design prototypes with HTML or a prototyping and specification software (Axure).
• Create requirements document for new features.
• Actively contribute in project meetings to discuss the business needs.
• Create HTML for email campaigns Apply SEO best practices.

Due to front end developers having to have the need to understand SEO/SEM, this was a natural step for me. However, my ability to manage, maintain and analyse data lead me to a large in-house SEO team in the Automotive industries for a short time.

Google and such tools gave me valuable insight into our keyword management. However, it wasn't until I worked alongside programmers to develop custom tracking tools that we really began to kick our competition to the curb. By linking usage data, detailed business stats and financial information, we were able to squeeze the very most out of every money we spent, every click we received and every keyword we targeted to dominate top positions across all search engines.

My journey into UX has brought me to get training and specialized in usability testing. While working in the Health care industry, I was part of a large group of UX designer were we had access to a usability lab, where paid user will be coming to test our concepts.

My main task was to identify usability problems with a design as early as possible, so it can be fixed before the design is implemented. As such, usability testing was often conducted on prototypes rather than finished products, with different levels of fidelity.

In a typical usability test, I would be directing the test participants (remote or in person) in a series of recorded tasks that were identified previously in a test case scenario for the design. Analyzing the results and making iteration on the spot was also part of the routine.

I learned a lot about user interaction during these test with real struggling users. I think we assume too quickly what the user need and how they think. This is usually when we are wrong.